Cookies + Privacy

Privacy + Cookie Policy

Parasol unit foundation for contemporary art takes the privacy of all its visitors and customers very seriously. We strive to take great care with customer and user information.

Privacy Policy

We aim to be clear and transparent where possible with the data we collect and ensure not do anything unreasonable.

This Privacy Policy outlines how your personal information is collected, used and treated as part of the terms and conditions of this site.

Parasol unit may at any time change this policy by publishing a new version on the website. You accept that by doing this, Parasol unit has provided you with sufficient notice of the change.

Who ‘we’ are

In this policy, ‘we’, ‘us’ and ‘our’ refer to Parasol unit foundation for contemporary art (Charity No. 1107425), an educational charity registered (Company Reg. 05299582) at 32 Fitzroy Square, London W1T 6EX, United Kingdom.

What information do we collect about you?

We collect personal data from you when you:

  • Sign-up to our newsletter
  • Request to be updated about our exhibitions, educational workshops and events
  • Book a ticket for, or register to attend a preview, workshop or event
  • Purchase items from our gallery shop and online shop
  • Engage with us on social media
  • Visit our website (anonymous)

The personal information we collect about you may include your name, postal address, telephone number, mobile number, e-mail address and your preferences. We do not store customer’s financial details.

What do we do with your personal information?

We may use your personal information to update you about forthcoming exhibitions, workshops, events, news and shop offers which may be of interest to you, in accordance with data protection legislation. You will receive information in the format(s) that you have requested, for example, by email, post or telephone.

We may also use your personal information to contact you for record keeping requirements, and for market research (anonymous), to track activity on our website and to improve the effectiveness of our content.

If you use your credit card or debit card to purchase an item online or in our gallery shop or to pay to attend an event, we will ensure that this process is carried out securely. We do not store customers’ credit or debit card details.

Who we may share your information with?

We will not share your personal information with any third parties or external organisations other than data processors carrying out work on our behalf. For example, we use Mailchimp as our bulk email distributor and Eventbrite for event ticket sales and event registration.

We will not sell, share or disclose your personal information to any other third parties.


We ensure to protect your personal information from misuse, loss and from unauthorised access, alternation or publication. This protection applies to information stored in both digital and hardcopy form. You accept the security risks of providing personal information online.

How long will we keep your information?

We will only keep the personal information we gather about you for as long as is required and for the purposes in which you can given consent. We will review our files at various times throughout the year to ensure the information we hold about you is correct, up-to-date and still necessary. We will keep contract and financial information of our current employees, and our patrons for two years after their renewal period ends.

Where you have consented to receive direct marketing communications from us we will retain your contact information for this purpose and for as long as you do not unsubscribe. If you decide to opt-out from our marketing communications we will delete your personal data from our records.


Where you have purchased either event tickets, limited editions or items from our gallery shop or have otherwise agreed to be contacted for marketing purposes, we may use your personal information to send you information by email about Parasol unit’s exhibitions, news, events and shop items. You can unsubscribe from receiving these emails at any time and details of how to unsubscribe will be included on each digital mailing we send you.

You have the option of “unsubscribing” from our mailing list at any time thereby disabling any further such e-mail or other communication from being sent to you by emailing We will action any opt out request from you without delay.


We will contact members of the press, who we have been in touch with previously, about Parasol unit’s exhibitions, previews and events via the Head of Press, Marketing + Events. You can request not to be contacted by emailing us directly at You can also ask to receive our monthly exhibitions + news mail outs by subscribing to our newsletter and updating your preferences.


We may occasionally ask visitors to the gallery or online to complete a survey. These surveys are carried out as part of funding applications or to help us understand our visitors needs. The personal data we collect is limited to the basic information we require and will remain anonymous.


We are committed to protecting the privacy of the children and young people who engage with us through our programmes, events and our website. When we collect information about someone under the age of 18, we will make it clear why we are collecting this data and how it will be used. Where possible and appropriate we will seek consent from a parent or guardian before collecting information about children. We ensure to gain permission from the parent or guardian of a child or young person under 18 before posting event images on our website or social media.

Links to other websites

This privacy policy applies to Parasol unit’s website. If a link on Parasol unit’s website takes you to a third party website you should refer to the privacy policy of that website to gain information on how they use, collect and manage your personal data and cookies.

To update the personal information we collect about you

We endeavour to ensure the information we hold about you is correct and up-to-date. If you would like to change or correct the information we have about you, please contact us at

Accessing the information we hold about you

If you would like to know what personal data we hold about you, please make a Subject Access Request in writing. In order for us to tell you the information we hold about you, please provide us with proof of identity (passport, birth certificate or driving licence) before we can carry out your request. Please email us at

Changes to our Privacy Policy

We may update our privacy policy periodically. These changes will be posted on this page of our website.

How to contact us

If you have any comments or queries about our privacy policy, or the information we hold about you, please contact us at

Cookie Policy

Parasol unit website uses a limited number of cookies to store information on your computer or mobile device when you are using it.

The use of these cookies is limited to reviewing the use and effectiveness of our website.

What are cookies?

Cookies are small text files that are sent by websites that you visit to your computer or mobile device to recognise who you are when you return to that website.

How do we use cookies?

Parasol unit uses website cookies in the following way:

To undertake evaluation on our website

We use Google Analytics to evaluate the effectiveness of our website by collecting information on how it is used by our online visitors, including what pages are visited and for how long.

The information collected by Google Analytics is anonymous and does not personally identify the visitor.

Third party cookies

When you visit a page on Parasol unit’s website with content embedded from a third party, for example, Eventbrite, YouTube, Facebook, Twitter or Instagram, you may be presented with cookies from those websites. We do not control these cookies, therefore please check those third party websites for more information about their cookies.

Opting in

When you visit our website a pop-up message appears at the bottom of the screen asking your consent as to whether you would like to accept cookies. By dismantling the message you agree to use our cookies.

Opting out of cookies

You do not have to store cookies. You can set your browser so that it will not accept and store any cookie, or you can allow only certain ‘trusted’ sites to store cookies on your computer.

Find out more about cookies

To find out more about cookies and how they are used, visit About Cookies which provides information and explains how to control the use of cookies through your browser settings, including how to manage, remove, block and delete them.

If you have any questions about the Parasol unit’s use of cookies please get in touch at