Press & Marketing Coordinator – Job Specification
Job Purpose:
- To support the delivery of the communications and marketing strategy for the foundation
- To increase Parasol local, national and international presence in the media
- To increase Parasol unit’s audiences in line with agreed targets
Main Responsibilities:
Press:
- To produce and coordinate all press information about exhibitions and events
- To develop relationships with key critics and journalists, liaise with press for all exhibitions and events, manage and maintain the press list, and ensure the media is continually informed of the foundation’s programme and events
- Create and maintain relationships with key regional / national / blogger and online press
- Maintain the relationship with Parasol’s external PR agency
- Respond to queries from PR agency and external press requests
- To update and maintain the press clippings archive with support from interns
- Support the Founder/Director in the writing of press releases
Marketing:
- To develop strategies for promoting the exhibitions including to work with colleagues to develop long and short term marketing and advertising campaigns e.g. shop sales and public events
- Maintain a deadline schedule for all marketing and information campaigns
- To develop, promote and facilitate guided tours and group visits
- To coordinate all mail outs, and maintain the mailing list, and press contacts database
- To increase the mailing list through developing relationships with galleries, the public and other contacts
- To manage and update the website and online presence
- Coordinate design, production and delivery of all promotional materials including, invitations and event programmes, liaising with external partners.
- To maintain and develop ongoing relationships with designers, printers and photographers
- Responsibility for all outside and in-house communication and signage
- Cover the day to day activities of the marketing department, providing full support to the Founder/Director
- Supervision of the Communications budget
Skills and experience required:
- Good understanding of the art world and ideally familiarity with working in a creative environment
- Experience of working with project budgets and presenting financial information to funders, trustees, director and colleagues.
- Experience of website management systems, uploading content and generating e-marketing following set templates.
- Excellent interpersonal and communication skills, including the ability to write clear, engaging English
- Strong copywriting skills with experience of writing for the web
- Ability to comprehend and communicate technical information
- Basic knowledge of Photoshop & In Design or similar
- Ability to deal tactfully and diplomatically with a wide range of people, including Friends, donors, sponsors and external contractors
- Ability to use own initiative
- Highly motivated & a team player
- Ability to respect confidentiality
- Highly computer literate with experience of website content management and use of databases An understanding of search engine optimisation and website analytics
- Highly-organised, business-like and efficient approach to work
- Ability to prioritise a complex workload
Terms: Hours: full-time, five days per week, eight hours a day (9am-6pm) including 1 hour lunch break; flexibility is required in respect of deadlines and exhibition installations, openings and events.
Annual leave: 20 days p.a. plus public holidays. Holidays to be taken in June, July and August, during Christmas-New Year period and a maximum of five working days during the rest of the year. However, this should not be at critical times immediately before or after exhibition opening.
Salary: £28,000, with flexibility depending on candidate experience.
To apply: Interested and qualified candidates should submit a resume and cover letter detailing your relevant background and skills, plus two reference contacts, as PDFs. Candidates are encouraged to apply immediately in order to receive the fullest possible consideration.
Email to: opportunities@parasol-unit.org, subject line: Press & Marketing Coordinator
Deadline: Friday 3 December 6pm (late applications will not be accepted)
In person interviews will take place on Monday 6 and Tuesday 7 December in London.
Parasol unit foundation for contemporary art is an equal-opportunity employer.
Due to the high number of applications, only successful candidates will be contacted about their application.